Letters, Letters, - Dissapointing Letters

Got my rejection letter from Supergraphics USA and Sundance Catalog Co. I'm thinking of starting a collection. It's funny how they all seem to use the same words. They all have the following phrases in one way or another:

We Liked You
But we didn't like you enough.
So we Hired someone else.
But we'll keep your Resume on file.

Whatever,
I don't like form letters - I'd rather hear exactly why they chose someone else over me. I've heard it so much lately, I'd really like to know what I'm doing wrong. Of course I'm sure that they have time to personalize a letter to all the Rejected applicants.